Digital Current offers progressive marketing solutions to clients who are interested in establishing solid reputations on various online platforms including social media and search engines. In the world of online advertising, social networks essentially provide free space for promotions. For example, a profile can be created and then content may be added as often as possible. An active account could receive a lot of viewers who are interested in certain topics that are discussed in blogs or articles. A profile on a social media channel can contain links that direct followers to external websites. Therefore, social networks ultimately drive a lot of high-quality traffic to other websites. Digital Current focuses on optimizing the conversion rates of visitors from social media outlets. Analytic tools are available to measure the flow of such traffic on a specific interval. For instance, it is possible to count the number of people that arrive to a website via specific social networks.