Internet marketing solutions make up a large portion of the services offered by SearchRPM. This company has traditionally specialized in classic search engine optimization. However, there has been a shift toward social media marketing due to a surge in the usage of Facebook, Twitter and other similar online channels. SearchRPM knows that these platforms have large memberships, and such numbers could translate into sales for businesses that have profiles on there. For example, a company that has an account on Facebook may advertise products and services in various ways including blog posts and multimedia presentations. There is also a tendency for such companies to have calls-to-action that prompt users to visit external websites. SearchRPM is convinced that social networks are very effective marketing platforms for any tier of business. Additionally, people can also get their message across and try to convince others to learn more about niche topics on external informational guides.