Edelman is a search engine optimization company that focuses on causing the public to engage with its clients in order to increase their credibility. They work with both government agencies, as well as companies that are trying to sell a good or a service. They utilize different techniques, from community engagement to increased communication with different vendors and clients, to build relationships and strengthen loyalty to the company itself. Edelman works with companies to develop social outreach programs in their fields in order to increase the goodwill of the customers they serve and increase their quality of life. They also create compelling social media pages that attract will attract attention and allow customers to have their comments addressed and questions answered. Edelman has proven itself to be highly versed in gathering the attention of both the media and the customers the media reaches, greatly extending the influence of its clients and increasing profits.