Search engine optimization has played a critical role in site visibility, traffic levels and conversions for more than 20 years. Even though this strategy is old, it is not obsolete. It has to be done the right way in order to yield an ideal SERP on Google, Bing and other search engines. One of the ten leading performers in the USA for best SEO services is Elite SEM. The Elite SEM firm is staffed by programming and web development experts. They take the time to understand what a client's market niche is and which words, phrases and geographic terminology is used by consumers who make it to the client's site. They also do this type of research for the client's competitors, using their results to draw in some of the competitor's traffic. Elite SEM uses everything from long-tailed key phrases to image tags adn back links to increase a ranking.