Ensight Marketing is one of the best SEO digital marketing agencies in the Saratoga, California area. They offer a free website audit to determine what is working and where improvements are needed to increase SEO rankings in organic searches. While the algorithm is complex that search engines use to determine website rankings, the concept behind SEO is relatively simple. Ensight Marketing uses keywords, content, and links to increase their clients' rankings. Ensight Marketing understands that content is the most important aspect of SEO ranking. Strong content leads to other SEO tools such as linking. Strong keywords is the other aspect of SEO that determines whether your website will be full of traffic with people who are just browsing, or people who convert to sales. Together with pay per click campaigns, Ensight Marketing is able to bring more leads to their clients and convert those leads into sales and long-term customers.