Buoyed by the tagline "Performance Driven Digital Marketing," Elite SEM started out as a search engine marketing (SEM) agency in 2004 before eventually tacking on supporting services. Such tools include search engine optimization (SEO), conversion rate optimization (CRO), performance display advertising, and social media marketing. The company has worked with companies like KIND, Barneys, Etsy, Quidsi, and the WNBA. Elite SEM is a multiple award-winning digital marketing agency; it has been listed on the Inc. 5000 list since 2007, won a US Search Award as the "#1 Best Agency" for three consecutive years (2013, 2014, and 2015), and bagged two Small Agency Awards (for Best Agency Culture and being among the Top 25 US Search Agencies).