Search engines continue to form the backbone of many digital marketing strategies. However, the search engine landscape is constantly evolving. New algorithms pushed out by the major players as well as changing user expectations make complicate the job. Saba has risen to the top of the search engine optimization and marketing field by consistently having the best-possible team of in-house professionals. These are not casual SEO enthusiasts. Instead, they come from the search engine industry and have learned patterns, tips and tactics that other firms have never heard of. This means that Saba can consistently outperform competitors. In addition to becoming a certified Google Premier Partner, the firm has achieved partnerships with other search providers, including Bing and Yahoo. Although many companies rave about the SEO capabilities that Saba brings to the table, the firm has also built a loyal following for its PPC management business.