Search engine optimization is not just a do it once and be done type of a project. Because the algorithms are programmed to evolve, so too must the keywords and key phrases that are used on websites if the site is going to continue to perform well. As one of the nation's ten best providers of SEO services, Brighthaus takes the time to research planned algorithm to changes, and then they make updates to their work as needed. Consumers are unlikely to scroll past the first page of results when searching for something, and this is how the team at Brighthaus formulates their SEO strategy. They use common terminology, geographic and neighborhood words and technical terms depending on the scope and type of the project. Brighthaus is staffed by people who understand the algorithms and who know how to do workarounds in order to ensure that a site performs highly.