Paradigm Shift has more than 20 years of experience in search engine optimization. This SEO firm is based in San Diego and represents clients in a number of industries. It integrates SEO with marketing campaigns that are designed to increase visibility as well as revenues. Under the leadership of Lisa W. Boyle, this company works with international businesses as well as small companies to maximize search engine placement. The methods used by the firm are organic and developed to provide lasting results. Each member of the firm's team is proficient in understanding the complex ranking algorithms employed by Google and other search engines. Potential clients can receive a free strategy session so that the SEO experts at the firm are able to craft personalized strategies.