Saba is a search engine optimization agency that specializes in helping clients to improve their basic search engine advertising potential. For those unfamiliar with the basic premise of search engine optimization, Saba essentially helps clients to appear more frequently in the search results for specific queries on a variety of search engines, including Bing, Yahoo, and even Google. As a result of this increase brand awareness, Saba is able to then guide potential customers to its clients websites, essentially converting this traffic into potential sales. In addition, by working closely with its clients, Saba is able to then ensure that its searches specifically target the same area as its client's competitors. By increasing the frequency of its client's appearances on these specific search terms, Saba can ensure that its clients appear more prominently on search engines and are thus able to attract the same attention that would be directed elsewhere.