Vivial knows that to compete with other food companies and establishments, they have to develop a strategy that makes the client seem unique and interesting to the public. The first place they start is to look at the client information and see where the company ranks among other businesses in the area. Creating a strong online presence and promoting the brand through offline channels is one way that Vivial helps restaurant owners develop and grow a new firm. Rebranding agencies get the same attention, but kinks in the company site or all new content may be necessary to get the same results. Driving traffic is the key to SEO strategies, so Vivial incorporates backlinks to give the client more credibility. Helping the restaurant compete is one reason why the firm is called a Best Restaurant SEO Firm. Keyword tracking and regular reporting are two strengths the company uses to help diners.