Search Engine People develops new tactics for clients that are in the food business. They work with the customer to find out what ideas they have already tried and what tactics work. They use that information along with knowledge from working with SEO to help them create a new plan for each restaurant. Search Engine People works with new brands that need fast exposure and companies that have years in business. The customers that are already on the local scene may need a site optimization, or they could have mismatched directory listings. Any information that is incorrect will create a problem for search engines like Yahoo and Bing. When these engines cannot find the same information, they do not rank the client as high as they will with the correct data. Search Engine People is a leader because they understand how problematic these differences can be to an SEO plan.