Search Engine People knows how hard it is for restaurants to get found on the Internet because there is so much competition. They study the local market and see what types of cuisine options are available for residents. They check out the brands and see if they are local, national, or global, so they know the competition. Analyzing keyword phrases including local searches is the next step in creating an SEO strategy. Search Engine People identify areas that the food site is lacking and fix any problems to speed up the website. The more responsive a website is, the better chance that web guests will stay to browse. Improving conversion rates is a big part of the process as well. They identify areas that they can place new content that is relevant to the food options offered at the restaurant and use spectacular photo arrays to entice people to make a reservation.