Always Found uses schema tags and meta descriptions that include specific keyword phrases to help them get the food client listed at the top of web searches for a cafe or bar in the area. They study the local market and figure out what types of food and atmospheres people are looking for in a certain area. They use that information to create a strategy for the restaurant that involves using keywords to get the client listed at the top of local searches for nightclubs and bistros. They use the cuisine types to start blog posts and social media campaigns that get people talking about popular dishes. The hope is that people share the information on personal social pages so that more individuals see the post and start talking about the restaurant in a positive light. Always Found is called a Best Restaurant SEO Firm for using industry-specific food terms.