Vivial is a search engine optimization firm that works with restaurants to improve their digital presence and ensure that their brand isn't buried by their competitors on a variety of popular Internet communities. In order to improve their client's digital presence, Vivial looks at what type of restaurant they are and how they fit into their local scene. With this information, Vivial is able to determine which keywords are particularly valuable to their clients, and then crafts a unique advertising plan that helps them make full use of these keywords. By putting these keywords to full effect, Vivial is able to then capitalize on gaps in the market for their clients and ensure that they are able to stick out far more than their competitors. Companies that have struggled with properly understanding the Internet and how it affects marketing should contact Vivial for more information.