Getting noticed online means knowing which SEO terms work best for a particular situation. For a restaurant, those in charge shouldn't have to concern themselves with what terms might work best. After all, their level of expertise is in providing the delicious food that brings in new customers all the time. However, working with Linchpin SEO will help alleviate this burden because they have extensive experience in gauging the market. Whether that means doing regular audits or comparing what a restaurant's competitors have on their site, the work they provide can be invaluable to achieving high search engine rankings. Linchpin SEO is constantly doing deep dives for their clients when it comes to providing them a strong understanding of what keywords work best. Plugging them into the copy for a particular restaurant's website can help deliver the type of traffic that leads to busier times and greater growth for establishments.