Recipe Social has found themselves included in the group of clients that rank their customers higher on search engines like Yahoo and MSN. They strive to find ways to set their customer apart from food firms in the local community in hopes that people enjoy the differences, and want to spend more time at the restaurant or nightclub. They show off the spectacular dishes with descriptive menu comments on social media sites in hopes that people will share the information on their personal pages. Recipe Social is called a leader because they know how to use the best keyword phrases to get the client listed higher on search engines. Their expert writers come up with fun blog topics and headlines to get the attention of web browsers. They also help the company establish secure and responsive mobile apps that encourage people to visit the food firm to find out more.