Wild Boy is a search engine optimization firm located in Maryland. They partner with restaurant owners to figure out ways to improve site traffic and build a customer base that leads to high sales figures. They work from a base of three principles, the product, leads, and conversions. Everything else they do for the restaurant is centered around these three things while unique characteristics, funky atmospheres, and Chef specials serve as competition busters. Wild Boy uses the things that set the nightclub or cafe apart from other local diners to get the business found easier online. They help rewrite menu descriptions using specific keywords. They add those terms to social media posts and advertisements to boost site traffic and in-house visits. Wild Boy uses creative and innovative ideas to keep people interested in visiting the food site with blog posts on popular trends, new cuisine options, contests, and much more.