Recipe Social determines how many competitors are in the area where their client works, and they come up with a customized plan of keyword use to help the restaurant, bar, or club stand out from the rest. They conduct tons of SEO research to find out exactly what terms people use when they look for a local restaurant on the Internet. Then, they incorporate these words into social media posts and blog content to help them get more people to visit their website. Once on the site, people are impressed by the tantalizing photos and descriptive menu items that tell them what the restaurant has to offer, what seasonal items they prepare, who the chefs are, and what signature dishes they should sample when they visit. Recipe Social fills the seats in bars and diners by coming up with special posts for social media that people want to share with others.