Linchpin SEO provides a unique package of services to clients in the food and beverage industry. They combine their efforts as a team to name the strengths and weaknesses found in a site audit. Once they have the information about the client, they perform keyword research to identify words they should use in the new content they generate. Their efforts get their clients to the top of local searches for bars, diners, cafes, and bistros by using organic search terms that are most often used by locals when they look for a restaurant. Linchpin SEO constantly upgrades their software programs and performs more analysis of the data to ensure that their food clients always remain at the top of local searches. They provide monthly reports and site audits as the client wishes to ensure a high rate of return so that the client can build their brand and get more customers.