Jigsaw works with clients in the food and beverage industry to help them come up with the right types of words and phrases to use in their web content to build their brand. They use analytical programs to monitor and track the common terms that people use to perform a search for restaurants, bistros, or bars in their area. Once they know the most common words, they integrate these terms into the menu items, descriptions, blog content, and social media posts for their client to help them get as much traffic to their website as they can. The higher levels of traffic mean that there is more of a chance that people will come to the food or drink location to sample things they have seen online. Jigsaw customizes their offerings to each local market by using geographic terms that make it super easy for people to find their food client.