Recipe Social starts their services off with an audit of the company that has hired them to perform search engine optimization. They find out what the client is doing to get traffic to the website. Then they look for ways that will make the traffic numbers go higher like the use of predetermined keywords and phrases that people use to find local restaurants, bars, and bistros. They incorporate these terms into the content on their client's website and menus to help them reach the most people they can. Recipe Social also helps create social media posts, generate marketing campaigns, and add ordering systems. Their experience has taught them that Google tends to change their search algorithm once or twice a day to keep people from figuring out their methods. Recipe Social consistently adjusts their services to help their clients in the food industry reach people by minimizing stagnant posts and outdated information.