Increasingly businesses of every size serving every industry are becoming aware of serious threats to their reputations. The internet has facilitated this as mobile apps make customer review fast and easy. Not only can an angry customer wreak havoc on these review sites, but so can competitors. So a lot of fake reviews have popped up onto popular sites, causing serious damage to stores, restaurants and other consumer-facing enterprises. Add social media to the mix and the problems become even more severe. The point is that, regardless of whether negative publicity is the result of sabotage or genuine free speech, companies need to find ways to control the damage. That's why so many businesses are turning to Ignite Digital. The firm has teams of communications, media, and social media professionals who create reputation strategies that can resolve negative experiences and shape public opinion in favorable ways.