One of the fastest-growing fields in digital marketing is reputation management. More than ever, people search online for the products and services they want, before they decide to buy. When they find negative product reviews and angry feedback shoppers often decide to choose a different brand. Businesses that choose Ignite Digital join forces with a pioneer in reputation management. Rather than taking a superficial approach to the problem, Ignite Digital discovered that a holistic strategy works best. This may involve multiple efforts that include placing positive content on social media, requesting sites to take down malicious content and earning excellent media exposure. As a result of the proven strategies developed by Ignite Digital, companies no longer need to regard public relations disasters as fatal. In fact, Ignite Digital has a team of specialists who can leverage negative online content to build resilient reputations that withstand the test of time.