It is important to do whatever you can to retain your good name today. People will search for your business on the Internet in an effort to determine whether or not they should give you their patronage. When they do, what are they going to find? You need to make sure that hurtful and negative comments, particularly if the sentiments are not true, are nowhere to be found. Given the fluid nature of the Internet, and the nature by which just about anything can be posted anywhere at anytime, this can be difficult to achieve. To begin, you will want to use the services of Capstrat. As the best Reputation Management Agency, they will work to ensure that you name stays clean on the Internet, and that positive comments rule the day. They will do this by scouring the Web for anything that is unfounded and then work to get it removed.