Digital Current is one of the most well-known and respected digital marketing agencies in the world, and one of their primary services involves online reputation management. This service is tailored to brands that are trying to gain new audiences while maintaining their connection with their existing customer base. The idea behind reputation management is quite simple. Brands that enlist these services will experience a greater visibility in their markets, and that will help raise their reputations to a level that is great enough to induce greater conversion of sales. This leads directly to higher revenues. Reputation management is an important aspect of digital marketing because the process is so in depth that it requires outside help to accomplish. There are few businesses large enough to employ an in-house agency with the level of skill of Digital Current, and that has allowed them to gain favor with the entire digital marketing industry.