Founded February 2007 by Chad Heath, Netmark began as an SEO business. However, as time has gone on, their clients’ needs changed. To adapt to this shift, Netmark has continued to bring in experts with various skills and capabilities to broaden the company's capacity to perform up to current standards. This expansion of skill sets went on to include reputation management which has now become more important than ever in a world where news travels at the speed of light. Netmark understands the extreme importance of controlling this information. When it comes to helping their clients with reputation management, Netmark focuses on their specialized ability to counter negativity through realistic and ethical means, including setting up alerts to respond immediately to poor comments and promoting positive reviews. Netmark stands firm in the belief that their clients’ online reputations aren't decided by others—they are decided by the clients themselves.