Capstrat is a reputation management agency that specializes in working with businesses to preserve their reputation on the Internet and ensure that it always remains positive. With the ease in which information travels across the Internet, there has never been a greater need for an experienced reputation management agency. This is true for companies regardless of their size, as even a small business can benefit from a positive reputation on the Internet. In addition to cultivating a strong brand identity among online communities, Capstrat also works with search engines to limit the exposure of negative stories relating to its clients. While Capstrat's services are particularly valuable for larger companies that are exposed to the media on a much more regular basis, they are still just as valuable for smaller companies that are trying to increase their brand exposure.