Capstrat is a reputation management agency that works to help the client develop more innovative ways to strengthen their advertising with the power of persuasion. While primarily a results-driven agency, Capstrat prioritizes helping the client develop methods for providing more value and building up a stronger impression of credibility. The agency specializes in providing consultancy for more complex organizations. Ideally, Capstrat can assist heavily multilayered companies by simplifying the bulk of their offers into more streamlined propositions that can be quickly and easily communicated. In addition to working with large companies, Capstrat also provides its services to smaller brands that are working to grow their influence. Capstrat both offers its services for one-time projects and also works on a long-term retainer basis. In some circumstances, the company has gone on to work with a brand for over a decade of continuous communications work.