Capstrat is a reputation management agency that has established itself as one of the most effective reputation management agencies on the Internet. While other public relations firms typically deal with interactions with the press in traditional media, Capstrat is primarily focused with helping companies manage their reputation online. Online reputation management is increasingly becoming a concern for larger firms, as the Internet helps news stories travel much quicker than traditional media would otherwise allow. It is for this reason that Capstrat has evolved to meet the growing demand for an agency to help contain negative stories and "boost" positive stories across the Internet. In addition to managing its client's reputation in this manner, Capstrat also has considerable experience in maintaining a client's brand presence on search engines, again helping to limit its exposure to negative stories. Companies that have poor experiences with stories on the Internet should contact Capstrat.