Based in Austin, Texas, SearchRPM is a digital marketing company that specializes in search engine optimization (SEO) services for companies that wish to increase their online visibility, as well as the chance to increase their revenue from their websites. Describing itself as an "online connection company," the firm can also help design and create websites, craft pay-per-click (PPC) campaigns, and promote companies' products and services through social media outlets like Facebook and Twitter. SearchRPM is the brainchild of Michael Ramirez, who believes that companies like his should stick with the established standards of advertising and marketing. The company's clientele has included Rowing Dock and German Auto Center.