SearchRPM is a marketing company that is based in Austin, Texas. This firm comes up with thorough plans before any websites are launched or changes are made to existing pages. For starters, market research is done to specifically identify the end users. Targeting is done based on demographics that are narrowed down to age, gender, educational background, income and other factors. This company also knows that mobile users need to have convenient access to responsive sites that adapt to various platforms like Android. Therefore, mobile-friendly versions of sites are launched to ensure that the smartphone marketplace is captured. Measuring performance is another key element of successful marketing on the web. Metrics can be followed with the help of analytic software that is integrated into websites. Data such as sales and conversion rates is displayed on analytic reports. Marketing techniques also reflect the dynamic nature of HTML coding that defines page layouts.