Located in Raleigh, Capstrat is a marketing agency that has a solid understanding of the needs of small businesses as well as larger enterprises. Working primarily in North Carolina's capital city, this firm strives to improve sales of clients via several effective marketing tactics. Reputation management is a service that focuses on maintaining the virtual image of a client. For example, there could be an emphasis on minimizing negative content that appears about a company or individual on forums and other rogue websites. Capstrat also tries to build a positive reputation for customers by using social media and other relevant channels. Weekly postings of blogs can highlight the activities of companies in a favorable way. From attending charities to supporting local sports teams, businesses can proudly show their efforts online. Capstrat may utilize open source programs to set up blog sites and other platforms for making frequent updates about a company's status.