Reputation X is a type of agency that looks out for the reputation of clients. The World Wide Web is filled with websites that have false information about people, places, companies and so forth. This firm makes sure that anonymous posts on forums and blogs do not negatively impact the credentials of clients. It is important for high-profile people to fight against libel and slander that appears on virtual platforms such as social networks. Reputation X also understands that positive reinforcement is needed to boost the image of clients online. Therefore, it makes perfect sense to apply marketing campaigns that target audiences on social media channels such as Facebook and YouTube. An advertising campaign is supposed to reach out to the masses and generate some buzz that can lead to what is known as a viral effect. Reputation X ensures that only true and accurate content is circulated about a client.