Digital Current offers an array of internet marketing services for all types of clients. Reputation management is a specialty that encompasses elements of search engine optimization and social media outreach. The experts at Digital Current understand that it is not possible to control some actions taken on external websites. However, it is possible to counter any false and damaging online information with positive and reliable presentations. To improve the virtual reputation of a client, Digital Current builds high quality websites that are loaded with reliable claims that could be authenticated. Additionally, social media websites are also utilized to create official profiles for clients that may include people, businesses and organizations. The goal of reputation management is to give clients a good name on the world wide web. Monitoring third party publication of content about a client is another vital aspect of reputation management in today's internet era of anonymous users.