Capstrat provides online branding solutions for diverse clients ranging from individuals to corporations. Reputation management is a type of service that involves enhancing the image of a client on the web. At the same time, there are steps taken to counter or block out any negative content about a client. The ultimate goal of reputation building is to create authenticated and verified content on an official website that is affiliated with a client. Capstrat tries to make sure that search engine queries for clients' names actually lead to the official domain names registered by the clients. Fighting virtual libel is another aspect of reputation management services. Intellectual property laws are fully reviewed in order to remove any external website content that is false and damaging to the reputation of a person or entity. Capstrat provides positive client image reinforcement with social media page creations that provide opportunities for direct engagement.