Guru Effect is an SEO firm located in Phoenix, with additional offices in Miami and Detroit. The firm was established in 2008, and the team specializes in SEO and marketing for the real estate business. Guru Effect only uses white-hat SEO techniques to increase your rankings. The process starts by checking every page of your website for quality content, titles and meta tags. The team also checks to see if your website is responsive and built with IDX frames. Local presence is a big part of the real estate industry, and this is why the team helps you rank higher on Google Maps. You also work with an SEO copywriter to ensure your page is full of relevant content. There are no shortcuts or black-hat techniques that could penalize your website. Guru Effect also offers pay-per-click, WordPress and social media services. You can get started on your campaign by speaking to a consultant.