Outspoken Media defines new ways of ranking on search engines with a tailored approach to SEO. They work with agents and property firms to find out the level of traffic they need to grow the brand and start with a market observation. They identify areas of the website that need fixing like broken links and incorrect coding that can slow down click through rates and page loading. Once they know the direction they want to go and have the site optimized, they formulate a plan for success. They define traffic numbers and specific goals that they can work towards while they track the results. Outspoken Media works to set the client apart from the other property firms in the area by helping them come up with a social media campaign. They list homes on the sharing sites along with tantalizing captions to get people to click and visit the real estate website.