Guru Effect has expert writers that understand how to use key phrases to help them create web content for real estate websites. They work with agents and property managers to ensure that they are reaching goals that the customer has for the near future. They use many ideas like adding links to established sites and posting the client information on pages like Yellow Pages to make it easier for people to find the agent. They write property descriptions that help people visualize the home or land they are looking at in hopes that they will schedule an appointment for a showing. They want people to take a second look at the houses for sale on the company site so that they increase the opportunities for clients to convert those guests into paying customers. They encourage social media conversations to help sell homes faster and easier with driven terms and phrases.