Guru Effect is a company that offers Web design and online marketing services for real estate agents in Phoenix, AZ. In order to optimize real estate websites, a Multiple Listing Service has to be properly set up and managed. MLS is a powerful platform that can be loaded with information on homes, buildings and other properties that are for sale or lease. For a real estate domain to get ranked high on Google, the listings that appear on MLS have to be scanned by automated robots. In some sense, Guru Effect satisfies the demands of spiders that are dispatched by search engines. On the other hand, there is still a focus on human-oriented content such photos and videos of real estate. Additionally, short articles and blogs can be added to websites to enhance the descriptions of properties. Guru Effect also posts property listings on social networks that can attract extra Web traffic.