Outspoken Media is a New York-based marketing agency that works primarily with clients who need to attract new customers in specific geographic locations. This firm has the resources to optimize websites for real estate agents who work primarily in distinct neighborhoods throughout NYC. First of all, keyword research is done to identify all of the districts and locations that will be featured on a website for real estate agencies. Zipcodes, streets and other relevant information is embedded into web pages that welcome guests who are most likely interested in buying or renting properties. The marketing campaigns launched by Outspoken Media focus on reaching out to people with an interest in scheduling showings for homes, apartments and other residential units. MLS technology can be combined with content management systems to make it easy for real estate agents to schedule appointments. Communication is another key element of real estate websites, so forms are added to collect contact details.