Straight North is a digital marketing company that is headquartered in Downers Grove, Illinois. Since its founding in 1987, the company has worked with companies to increase the number of their genuine sales leads to boost revenue by creating and implementing online marketing campaigns. The tools that Straight North uses to accomplish this include search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, display advertising, conversion rate optimization (CRO), and responsive web design and development. Companies that Straight North has worked with include the NFL's Chicago bears, Eaton, RedRidge Verification Services, Gamber Johnson, and the Diamond Health Clinic.