Based in Santa Monica, Melrose PR is a self-described boutique Public Relations (PR) firm based in Santa Monica, California. The company uses a combination of traditional and New Media techniques to help giftable consumer products and lifestyle brands meet their visibility and profitability goals. Such clients include K11 Bumper, Fox Tales, The Point at Rosecrans & Sepulveda, Purse Case, Main Street Santa Monica, and Savvy Naturals. Melrose PR's suite of New Media services include branding, social media marketing, influencer engagement, and event planning. Additionally, the agency develops electronic press kits -- also referred to as EPKs -- to securely host clients' vital information (e.g., press releases, high-resolution images, etc.) in a web-hosted server for members of the media to access and efficiently download what they need for their stories. Kelly Weaver, which is the current CEO of Melrose PR, founded the firm.