Digital Current is a public relations firm that specializes in Search Engine Optimization. The company takes a dual approach to how it manages its client's marketing, by optimizing the client's individual pages and the client's site as a whole. This combined bigger and smaller picture approach offers additional opportunities for its clients to rank highly on search engine results. Its focus doesn't stop at generating leads. Digital current also helps its clients turn those clicks into sales by reviewing how visitors actually use the site and what tactics might increase follow-through from these would-be customers. This may also include better targeting of a client's ideal customer base.