Based in Santa Monica, Melrose PR describes itself as a boutique Public Relations (PR) firm that specializes in a combination of both traditional and New Media techniques to fulfill the goals of giftable consumer products and lifestyle brands. Those brands include Fox Tales, K11 Bumper, Purse Case, Savvy Naturals, The Point at Rosecrans & Sepulveda, and Main Street Santa Monica. Melrose PR's New Media services consist of social media marketing, branding, event planning, and influencer engagement. Also, the firm develops electronic press kits, or EPKs, to host clients' vital information -- as well as press releases and high-resolution images -- in a secure web-hosted server for media members and companies to access and efficiently download files. Melrose PR was founded by Kelly Weaver, who currently serves as the firm's CEO.