Your search engine optimization plays off of your public relations campaign; however, many companies are not smart enough to see it! The ones that do invariably perform better in the online marketplace. If you are looking for a leadership position within your industry, then you must understand how these two disciplines work together. If you do not have the time to initiate a campaign for both at the same time, then you must outsource that material to another professional agency. The Marketing Maven (http://www.marketingmavenpr.com/) agency is a partner that can give you both public relations and search engine optimization simultaneously. Do not keep one campaign away from the other! This is the best way to waste money. Let Marketing Maven (http://www.marketingmavenpr.com/) give you both campaigns at once so that you can focus on everything else. This is the way to get ahead in your industry without spending too much money!