LocaliteLA is a southern California public relations agency that believes in the power of perception, specifically, turning perceptions into reality. Unlike many traditional PR firms, LocaliteLA comes with a deep background in social media and other web-based techniques that are too often ignored by the old guard. LocaliteLA doesn’t ignore the tried and true results of print media but also understands the importance of emerging new media, and includes local blogger coverage and social media campaigns when appropriate. An understanding of Google Analytics allows LocaliteLA to understand how and why traffic arrives on your website. A healthy dose of out-of-the-box thinking lets your company storyline evolve along with your customers.