Pay per click (PPC) ads are an efficient and affordable way to get the attention of an audience that a company wants to target. If a company does not have a huge marketing budget, one way to increase the conversion rate of the campaign is to put search engine optimization (SEO) into the PPC ads. Hiring a team of experts is the best way to get optimal results for this type of a marketing campaign, and one of the 10 best firms that does this in the USA is SEO Brand. The associates at SEO Brand are able to set up successful PPC campaigns that are based on SEO. They research the terminology used by the client's target demographic. They work to optimize the timing and content of the ad. This means a more effective marketing campaign for the client and better ad compatibility for the people who see them.