As one of the ten best pay per click (PPC) search engine optimization (SEO) firms serving the USA, Directive Consulting is known for its ability to launch its clients to the first page of the SERP. The team at Directive Consulting is highly rated for its ability to take a site that has not been performing well or that has dropped in overall SERP and bolster it back up to the top. The firm is able to do this by thoroughly researching which long-tailed key phrases to use and at which density. By researching the words and phrases that consumers use, the team at Directive Consulting is able to make the content and tags of a site more efficient and effective. Directive Consulting also takes the time to regularly monitor the effectiveness of its PPC SEO campaigns. Clients like this because they get a great value on a small budget.