Pay per click ads are an efficient means of advertising to a lot of people at a low cost and at a fast pace. If the ad campaign is going to be noticed by the right audience, then it needs to use search engine optimization (SEO) in its language, images and tags. SEO behind the scenes is also helpful to getting the ads noticed by the target audience or demographic that a company wants to advertise to. In order to put SEO to work in an ad campaign, it helps to work with experienced marketing experts. Ignite Visibility is always a wise choice for successful pay per click ads that use SEO. Ignite Visibility searches trending keywords and phrases. If a client wants to target multiple populations in its campaign, Ignite Visibility can set up different iterations of the ad using slightly different key phrases in the SEO that's behind-the-scenes.